1. Introduction
Miuvia respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how Miuvia collects, uses, stores, protects and shares personal information when you visit our website, create an account, purchase digital artwork, download purchased products, contact us or otherwise interact with Miuvia.
Miuvia is an international digital-download store. This Privacy Policy is intended to explain our privacy practices to customers and visitors regardless of where they are located.
Where privacy or data-protection laws applicable to you provide rights or protections that differ from those described here, those mandatory rights continue to apply.
2. Who We Are
Miuvia is operated as a sole proprietorship and is not a separate incorporated company.
Trading name: Miuvia
Owner/Operator: [FULL NAME]
Email: [PRIVACY EMAIL]
Website: Miuvia.com
For privacy purposes, Miuvia is responsible for the personal information processed in connection with the website and its services, subject to the roles and responsibilities of third-party service providers that process information on our behalf.
3. What Personal Information We Collect
Depending on how you interact with Miuvia, we may collect:
Account information
- Name
- Email address
- Account username or account credentials
- Account information and preferences
Order and transaction information
- Products purchased
- Order number
- Order date and status
- Purchase history
- Download/access information
- Information necessary to process refunds or resolve order problems
Contact information
Information you provide when contacting us, such as your name, email address and the contents of your communication.
Technical information
When you visit our website, certain technical information may be collected automatically, such as:
- IP address
- Browser type
- Device type
- Operating system
- Approximate location derived from technical information
- Website pages visited
- Referring website
- Date and time of visits
- Technical information relating to website activity
The exact information collected will depend on the services, plugins, analytics and other technologies actually enabled on the Miuvia website.
Cookie and similar technology information
Miuvia may use cookies and similar technologies for purposes such as:
- Operating the website
- Maintaining account and basket functionality
- Remembering preferences
- Security
- Analytics
- Understanding website usage
- Marketing, where applicable and permitted
Further information will be provided in our Cookie Policy.
4. Information We Do Not Intentionally Collect
Miuvia does not need to collect your complete payment-card number or payment-card security information to process your purchase.
Payment information is processed through our payment provider and according to that provider’s systems and policies.
We also ask customers not to send passwords, complete payment-card information or other sensitive financial credentials to us by email.
5. Why We Collect and Use Personal Information
We may process personal information for purposes including:
- Creating and maintaining your Miuvia account
- Processing and fulfilling orders
- Providing access to purchased digital downloads
- Managing download permissions and security
- Sending order confirmations and other transactional communications
- Providing customer support
- Responding to enquiries
- Processing refunds and resolving disputes
- Preventing fraud, abuse and unauthorised access
- Maintaining website security
- Improving the website and customer experience
- Understanding website usage and performance
- Complying with legal and regulatory obligations
- Maintaining business and financial records
- Sending marketing communications where permitted and where the required consent or other lawful basis exists
We will not use personal information for purposes that are incompatible with the purposes for which it was collected without an appropriate legal basis or other lawful justification.
POPIA requires personal information to be collected for a specific, explicitly defined and lawful purpose related to the responsible party’s functions, while GDPR principles include purpose limitation and data minimisation.
6. Legal Bases for Processing
Where laws such as the GDPR or UK GDPR apply, Miuvia will rely on an appropriate lawful basis for processing personal information.
Depending on the circumstances, these may include:
Performance of a contract
For example, processing information necessary to create your account, process your purchase and provide access to your purchased digital artwork.
Legal obligation
Where processing is necessary to comply with applicable legal, accounting, tax or other obligations.
Legitimate interests
Where processing is reasonably necessary for legitimate business purposes, such as website security, fraud prevention, maintaining records or improving our services, provided that those interests are not overridden by applicable rights and interests.
Consent
Where consent is required or where we choose to rely on consent, such as certain marketing communications or non-essential cookies.
Where processing is based on consent, you may withdraw that consent, although doing so does not affect processing that was lawful before withdrawal.
GDPR provides several possible lawful bases, including contract, legal obligation, legitimate interests and consent.
7. Your Miuvia Account
A Miuvia account is required to purchase digital artwork.
Your account allows us to associate orders and purchased digital products with you and provides access to your purchased downloads.
Account information may therefore be retained for as long as reasonably necessary to maintain your account, provide access to purchases, meet legal obligations, resolve disputes and protect the legitimate interests of Miuvia.
We will not retain personal information indefinitely without a reason.
8. Digital Downloads and Download Security
Miuvia uses download controls and security measures intended to reduce unauthorised access and abuse of digital products.
Information associated with your orders and downloads may therefore be processed to:
- Confirm that you are entitled to access a purchased product
- Provide download access
- Apply download restrictions
- Detect unusual or abusive download activity
- Protect Miuvia’s digital products
The technical information required for this purpose may include account, order and download-related information.
9. Payment Processing
Payments are processed through third-party payment services.
Miuvia does not intend to store complete payment-card details on its own website.
Our payment provider may collect and process information required to authorise and complete a transaction, prevent fraud and comply with applicable financial and legal requirements.
The payment provider’s own privacy policy will apply to information it processes directly.
We will identify the payment provider actually used by Miuvia once the payment system has been configured.
10. Third-Party Service Providers
Miuvia uses third-party services to operate the website and provide its services.
Depending on the final website configuration, these may include providers responsible for:
- Website hosting
- WordPress/WooCommerce functionality
- Payment processing
- Secure digital-file storage and delivery
- Email delivery
- Website security
- Analytics
- Cookie management
- Other essential website services
Third-party providers may process personal information on Miuvia’s behalf or may process information under their own privacy policies and responsibilities.
We will identify the relevant providers in this Privacy Policy once the production website has been fully configured.
11. Amazon S3 and Digital File Delivery
Miuvia uses Amazon S3 for storage and/or delivery of digital products.
Customer-related information may be processed as necessary to provide authorised access to purchased digital files.
The technical delivery system may generate secure, time-limited download links and may process information necessary to control access to purchased products.
Amazon’s own privacy practices apply to information Amazon processes under its own responsibility.
12. Cookies and Similar Technologies
Miuvia may use cookies and similar technologies.
Some cookies may be strictly necessary for the website to function, including features such as:
- Account login
- Basket functionality
- Checkout
- Security
- Session management
Other cookies, such as analytics or advertising-related cookies, may require consent depending on the applicable law and the purpose of the technology.
Our Cookie Policy will provide further information about the cookies and similar technologies used by Miuvia.
The UK ICO’s current guidance states that visitors should be told about cookies and that non-essential cookies generally require user agreement.
13. Marketing and Email Communications
Miuvia may send transactional communications necessary to operate your account or fulfil an order.
Examples include:
- Account-related messages
- Order confirmations
- Download information
- Security notifications
- Customer-service communications
Marketing communications are different from transactional communications.
Where marketing consent is required, Miuvia will obtain the appropriate consent before sending marketing communications.
You may unsubscribe from marketing communications at any time using the unsubscribe mechanism provided or by contacting us.
Our Direct Marketing And Email policy will provide additional information.
14. Sharing Personal Information
Miuvia does not sell personal information as a business model.
We may share or disclose personal information where reasonably necessary to operate Miuvia, including with:
- Payment providers
- Hosting providers
- Digital-storage and delivery providers
- Email-service providers
- Website and security providers
- Analytics providers, where used
- Professional advisers where necessary
- Authorities or other parties where required by law
We only intend to share information that is reasonably necessary for the relevant purpose.
15. International Data Transfers
Because Miuvia is an international .com store and uses service providers that may operate in different countries, personal information may be processed or stored outside the country in which you live.
Where laws such as GDPR or UK GDPR apply, Miuvia will use appropriate safeguards for international transfers where required.
This may include an adequacy decision, appropriate contractual safeguards or another legally recognised transfer mechanism.
Customers will be provided with the information required by applicable law concerning relevant international transfers.
GDPR/UK GDPR transparency requirements specifically include information about transfers to third countries and the safeguards used for those transfers.
16. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Providing services
- Maintaining customer accounts
- Providing access to purchased products
- Customer support
- Accounting and financial records
- Legal and regulatory obligations
- Resolving disputes
- Preventing fraud and abuse
- Protecting our legal rights
The actual retention period may vary depending on the type of information and the purpose for which it is held.
Where a specific legal retention period applies, we will retain the information for that period.
Where no fixed period applies, we will use reasonable criteria to determine when information should be securely deleted or anonymised.
Privacy transparency requirements under GDPR/UK GDPR include explaining retention periods or the criteria used to determine them.
17. Security
Miuvia takes reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Unauthorised disclosure
- Loss
- Destruction
- Alteration
- Misuse
No internet-based system can be guaranteed to be completely secure.
If we become aware of a personal-information security incident that requires notification under applicable law, we will follow the relevant notification requirements.
18. Your Privacy Rights
Depending on where you live and the law applicable to your personal information, you may have rights including:
- The right to know what personal information we hold about you
- The right to access your personal information
- The right to correct inaccurate information
- The right to request deletion
- The right to restrict certain processing
- The right to object to certain processing
- The right to data portability
- The right to withdraw consent where processing relies on consent
- Rights relating to certain automated decision-making or profiling
- The right to complain to an applicable data-protection authority
Not every right applies in every circumstance, and some rights are subject to legal exceptions.
GDPR expressly provides rights including access, rectification, erasure, restriction, objection and portability, subject to the applicable conditions.
California law also provides qualifying consumers with specific rights, including rights to know, delete, correct and opt out of sale/sharing, where the CCPA applies.
South African POPIA provides data-subject participation rights including access to personal information and correction of inaccurate information.
19. How to Exercise Your Rights
To make a privacy request, please contact us through the Contact Us page or the privacy contact details provided in this policy.
Please provide enough information for us to understand your request and verify your identity where reasonably necessary.
We will handle valid requests in accordance with the law applicable to the request.
We will not normally charge a fee for a privacy request unless applicable law permits us to do so.
20. California Privacy Rights
Where the California Consumer Privacy Act applies to Miuvia and a California consumer, applicable California privacy rights will be respected.
These may include rights relating to:
- Access/know
- Deletion
- Correction
- Opting out of sale or sharing
- Limiting certain uses of sensitive personal information
- Non-discrimination for exercising privacy rights
Miuvia does not intend to sell personal information.
California’s current Attorney General guidance describes the CCPA’s privacy rights and notice-at-collection requirements.
21. Children
Miuvia’s services are intended for a general audience and are not directed at children.
We do not knowingly seek to collect personal information from children where doing so would be unlawful.
If you believe that a child has provided personal information to Miuvia improperly, please contact us so that we can investigate and take appropriate action.
Where children’s data is subject to additional legal protections, Miuvia will comply with applicable requirements.
22. Automated Decision-Making and Profiling
Miuvia does not currently intend to make decisions about customers based solely on automated processing that produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy and provide the information and rights required by applicable law.
GDPR/UK GDPR transparency rules specifically address automated decision-making and profiling where applicable.
23. Third-Party Websites and Services
Miuvia may contain links to third-party websites or services.
Once you leave the Miuvia website, the privacy practices of the third party will apply.
We encourage you to review the privacy policies of third-party services before providing them with personal information.
24. Changes to This Privacy Policy
We may update this Privacy Policy when our website, services, technology, legal obligations or privacy practices change.
When we make material changes, we will take reasonable steps to bring those changes to your attention where required.
The date at the top of this policy shows when it was most recently updated.
Privacy information should be reviewed and updated when processing changes.
25. Contact Us About Privacy
If you have a question about this Privacy Policy or wish to exercise a privacy right, please contact Miuvia using:
Miuvia
Owner/Operator: [FULL NAME]
Privacy Email: [EMAIL ADDRESS]
Contact: [CONTACT PAGE LINK]