1. About This Policy
This policy explains how Miuvia handles email communications and direct marketing.
It should be read together with our Privacy Policy, Cookie Policy and Terms & Conditions.
Miuvia distinguishes between transactional communications, which are necessary to operate your account or fulfil an order, and marketing communications, which are intended to promote Miuvia products, collections, news or offers.
2. Transactional Emails
When you create a Miuvia account or make a purchase, we may send emails necessary to provide the services you have requested.
These may include:
- Account registration or account-related messages
- Password-reset messages
- Order confirmations
- Payment confirmations
- Download information
- Information about your purchased products
- Important account or security notifications
- Responses to customer-service enquiries
- Information necessary to resolve an order or payment problem
These communications are not marketing emails and may continue to be sent because they are necessary to operate your account or fulfil your purchase.
3. Marketing Emails
Miuvia may use email to communicate information about:
- New artwork
- New collections
- Gallery-wall collections
- Special offers
- Promotions
- Seasonal collections
- Website updates
- Other Miuvia products or services
Where applicable law requires consent before sending marketing communications, Miuvia will obtain the appropriate consent.
We will not deliberately use transactional emails as a way of disguising marketing communications.
4. Consent
Where marketing consent is required, we will ask you to actively provide that consent.
Consent will not be assumed simply because you:
- Visit the Miuvia website
- Create a Miuvia account
- Purchase a product
- Receive an order confirmation
- Contact customer support
Where the law permits certain marketing to existing customers without separate consent, Miuvia may rely on that permission provided the applicable requirements are satisfied.
Marketing-consent requirements vary between jurisdictions, so Miuvia will apply the requirements appropriate to the communication and recipient.
5. Choosing to Receive Marketing
Where Miuvia offers a marketing-email subscription, you may choose whether to subscribe.
Providing your email address for an order or customer account does not automatically mean that you have subscribed to promotional emails where separate consent is required.
6. Unsubscribing
You can unsubscribe from Miuvia marketing emails at any time.
Marketing emails will normally contain an unsubscribe link that allows you to withdraw from future marketing communications.
You may also contact Miuvia directly and request that your marketing subscription be cancelled.
We will process valid unsubscribe requests within the period required by applicable law.
Unsubscribing from marketing emails does not delete your Miuvia account or cancel your purchases.
7. Transactional Emails After Unsubscribing
If you unsubscribe from marketing communications, Miuvia may continue to send emails that are necessary to:
- Manage your account
- Process your orders
- Provide access to purchased downloads
- Respond to your enquiries
- Address security issues
- Provide important service information
Unsubscribing from marketing does not prevent necessary service communications.
8. Email Service Providers
Miuvia may use a third-party email service provider to send emails.
Such a provider may process information such as:
- Your email address
- Your name
- Information necessary to identify the appropriate communication
- Delivery information
- Whether an email was successfully delivered
- Whether an email bounced or could not be delivered
- Information relating to unsubscribe requests
Where marketing emails use tracking technologies such as tracking pixels, Miuvia will consider applicable consent and privacy requirements before using them.
The identity of the email provider will be included in our Privacy Policy or other appropriate privacy information once the final email system has been selected and configured.
9. Email Delivery and Tracking
Some email systems can provide information about whether messages were delivered, opened or interacted with.
Miuvia may use such information to:
- Maintain the quality of our mailing list
- Identify invalid email addresses
- Prevent repeated delivery failures
- Understand whether communications are useful
- Improve future communications
- Comply with applicable marketing requirements
Where tracking requires consent under applicable law, Miuvia will obtain the appropriate consent.
10. Personalisation
Miuvia may use information associated with your account or previous purchases to make marketing communications more relevant.
For example, we may use information about products you have purchased or expressed an interest in to determine which communications may be relevant to you.
We will not use personal information for marketing purposes in ways that are incompatible with our Privacy Policy or applicable law.
Where profiling or automated decision-making creates additional legal obligations, Miuvia will comply with those requirements.
11. Marketing to International Customers
Miuvia operates internationally, and direct-marketing laws vary between countries.
Different jurisdictions may impose different requirements concerning:
- Consent
- Existing-customer marketing
- Electronic communications
- Unsubscribe mechanisms
- Marketing to individuals
- Marketing cookies and tracking
- Records of consent
Miuvia will apply the requirements applicable to the relevant customer and communication.
12. Children
Miuvia does not knowingly use children’s personal information for direct marketing where doing so would be unlawful.
If we become aware that marketing communications have been sent to a person who should not have received them, we will take appropriate steps to address the situation.
13. Protecting Your Email Address
Miuvia takes reasonable measures to protect customer email addresses and other personal information.
We will not sell your email address as a mailing-list product.
We may share necessary information with service providers that help us operate our email and marketing systems, subject to applicable privacy requirements.
14. Changes to Your Marketing Preferences
You can change your marketing preferences at any time.
If you unsubscribe and later decide that you would like to receive Miuvia marketing communications again, you may be able to subscribe again through an available Miuvia subscription mechanism.
15. Relationship With Our Privacy Policy
Our Privacy Policy provides broader information about how Miuvia collects, uses, stores and protects personal information.
Our Cookie Policy explains how cookies and similar technologies may be used on the Miuvia website.
This policy specifically addresses direct marketing and email communications.
16. Contact Us
If you have questions about Miuvia marketing communications or believe you are receiving marketing emails incorrectly, please contact us through the Contact Us page.
You may also use the unsubscribe mechanism provided in the relevant marketing email.
Miuvia
Owner/Operator: [FULL NAME]
Email: [EMAIL ADDRESS]